Cross Cultural Issues on Blogging
Cross Cultural Issues on Blogging
Two studies
Blogging in personal environment
Blogging in working environment
Challenges to virtual teams - Culture
HCI has not spent much time on this
A major issue is a western bias in studies
Are there any cultural differences on trust by revealing different personal information?
Corporate blog contents and management styles
Study 1 – trust in blogger profiles
We are interested in whether bloggers from different cultures reveal similar personal information
National culture effect vs virtual community effects
In other words, would people be dominated by their normal culture or would the virtual culture overcome their home culture and create a new culture
Hypothisis – US bloggers reveal more personal information than China or Korea
Cross cultureal comparison of interface, fields, in user profile, then sampled user profile to see what was filled in – content.
See differences in basic format of the tools – the US tools were more individualistic when compared to Korean or China’s sites
The Asian sites were more group blogs, team blogs, and provided more context around them. Support more collaborative activities.
The cultural universal characteristics were:
Willingness to share
Links to other bloggers
Step by step instructions on how to create a blog
Privacy policy
User profile fields
19 in US
10 in Korea
11 in China
8 culturally universal fields
Cultural specific fields – real name and personality in Korean, law in Korean that you have to give this information
China & US - contact info, blogging site introduction
Us astrological sign, zodiac year, industry occupation, favorite movie, favorite music, favorite book, interest
US provides more fields
No cultural difference in fields of title, links, nickname
Overall, American & Korean more like then Chinese
Comparison
More likely to reveal gender and age in US
Other factors might influence online trust
Economic factors at play?
Second Study – Corporate Blogs
Why do people blog inside a company?
4 reasons for blog:
Establish expertise
Alternative media
Corporate communications
Build community
Culture effects
Power distance in CN > US
CN more managers blog
US employees with different titles blog equally
Individualist . collectivism:
CN contents focus on group . company
Us contents focus on individual or individual group.
If technology matters, then these will not exist.
Dataset – Google China and Google USA
Measure
Title, content type, update frequency
No cultural difference
Bit on blog contents
Product blogs > in US
Event = in both
CN > knowledge
Frequent updating seems very important for attracting audiences in corporation blog
Difference in product blogs might be because US has more products than China.
Personal blogs show large cultural difference, business not as much.
Two studies
Blogging in personal environment
Blogging in working environment
Challenges to virtual teams - Culture
HCI has not spent much time on this
A major issue is a western bias in studies
Are there any cultural differences on trust by revealing different personal information?
Corporate blog contents and management styles
Study 1 – trust in blogger profiles
We are interested in whether bloggers from different cultures reveal similar personal information
National culture effect vs virtual community effects
In other words, would people be dominated by their normal culture or would the virtual culture overcome their home culture and create a new culture
Hypothisis – US bloggers reveal more personal information than China or Korea
Cross cultureal comparison of interface, fields, in user profile, then sampled user profile to see what was filled in – content.
See differences in basic format of the tools – the US tools were more individualistic when compared to Korean or China’s sites
The Asian sites were more group blogs, team blogs, and provided more context around them. Support more collaborative activities.
The cultural universal characteristics were:
Willingness to share
Links to other bloggers
Step by step instructions on how to create a blog
Privacy policy
User profile fields
19 in US
10 in Korea
11 in China
8 culturally universal fields
Cultural specific fields – real name and personality in Korean, law in Korean that you have to give this information
China & US - contact info, blogging site introduction
Us astrological sign, zodiac year, industry occupation, favorite movie, favorite music, favorite book, interest
US provides more fields
No cultural difference in fields of title, links, nickname
Overall, American & Korean more like then Chinese
Comparison
More likely to reveal gender and age in US
Other factors might influence online trust
Economic factors at play?
Second Study – Corporate Blogs
Why do people blog inside a company?
4 reasons for blog:
Establish expertise
Alternative media
Corporate communications
Build community
Culture effects
Power distance in CN > US
CN more managers blog
US employees with different titles blog equally
Individualist . collectivism:
CN contents focus on group . company
Us contents focus on individual or individual group.
If technology matters, then these will not exist.
Dataset – Google China and Google USA
Measure
Title, content type, update frequency
No cultural difference
Bit on blog contents
Product blogs > in US
Event = in both
CN > knowledge
Frequent updating seems very important for attracting audiences in corporation blog
Difference in product blogs might be because US has more products than China.
Personal blogs show large cultural difference, business not as much.
posted by Ed Dale at 9:47 AM
3 Comments:
This may be a good thing to present on espicially from the corporate side.
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