Idea Management at Cargill

Idea Management at Cargill
Anne Rogers

New service within Cargill that directly supports innovation.

Are ideas knowledge that can be managed?

By managing ideas, Cargill was able to systematically review the concepts, evaluate them, get back to the employee, implement the good concepts and save money. Would not share amount saved.

Developed a structure around the idea process and sold it to everyone as the right way to generate ideas.

Feedback
Capture -> Evaluate -> Act ->

Need to be systematic, intentional, focus on the type of ideas, develop effective practices.

Defines group as doing – Just in Case, Just in Time, Embedded in daily work products.

“Don’t want to solve the business model for the buggy whip”